Based in Los Angeles, CA, Flourishing Films is a boutique film sales agency founded in January 2016. The company made its domestic debut at the 2016 Sundance Film Festival and its international debut at the 2016 Berlin International Film Festival and European Film Market (EFM). Previously having worked in feature acquisitions at Paramount Pictures, the experience inspired its founder to begin a film rights sales business specifically to market and sell multi-genre films.

Flourishing Films' intent is to expand access to specific filmed content originating from the US, Africa, the UK and countries around the world. The company looks to identify strong, well-written and well-directed stories, target and market to specific global audiences in their respective territories, and offer all available rights to well-established, as well as new distribution companies and outlets with creative and innovative distribution structures.



Efuru Flowers
Founder & CEO

Efuru Flowers began her career working for John Singleton's New Deal Productions. This opportunity paved the way for a career collaborating with filmmakers and talent, and began a passion for production, sales and distribution.

Efuru continues to build an extensive network of sales, distribution, financing, production and talent professionals throughout over 20 years of experience. While working at Paramount Pictures in Feature Acquisitions, Efuru was inspired to build a sales, production, and distribution company focused on representing Black and diverse content in the domestic and international marketplace. 

Efuru is an Alum of the Producer's Guild of America's The Power of Diversity; Sundance Institute's Financing Intensive; 2017 Sundance Alum; and a 2018 Berlinale Talents (Sales & Distribution) Alum.

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Themba Bhebhe
International Sales Executive | Acquisitions | Production

Themba Bhebhe is an international sales executive and specialist in diversity in film, based between Paris, Berlin and the USA. During and between his studies of modern languages (French, German, Spanish) in his native UK and film and audio-visual studies in Paris, France, Themba worked as an account manager for a buying office sourcing for Williams-Sonoma and Martha Stewart, a legal translator for the international law firm Denton Wilde Sapte.

Themba began his career at the Franco-British group Pathé International as an international sales assistant, later graduating to an international marketing and sales coordinator and then to an international sales manager in charge of sales to Turkey, Greece, Southeast Asia,  Africa and small-scale North American independent distributors. Aside from his native English tongue, Thembaspeaks near-native French as well as fluent German and Spanish.

Themba worked on the marketing, sales and festival strategies of a varied range of films The Great Beauty, Youth and Loro by the Academy Award-winning Paolo Sorrentino, Florence Foster Jenkins and Philomena by multi-award-winning Stephen Frears, Selma by Ava DuVernay, Pride by Matthew Warchus,  Suffragette by Sarah Gavron and Mektoub, My Love: Canto Uno by Cannes Golden Palm winner Abdellatif Kechiche.

Themba also worked on the international sales of black and diverse films such as: Mandela: Long Work to Freedom, A United Kingdom, Selma, Africa United, Slumdog Million, Masan, Where do we go now,  Pride and Viceroy’s House.

Themba also works seasonally as Diversity Liaison Officer for the European Film Market (Berlinale) on its wide-ranging diversity scheme that explores the corporate relevance of diversity for the global film industry and highlights and creates synergies between the Berlinale’s many actions, programmes and promotions in favour of diversity. The scheme’s partners include McKinsey & Company.


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Producer | Development & Production Executive

Caleb Negassa is a film producer and development executive based in Los Angeles, CA. Having spent time studying the paradigm shifts in consumption and effects of disruption caused by technology, Caleb strives to produce material that can exist in a new global market.

Prior to joining Flourishing films, Caleb worked at Roland Emmerichs company, Vrenetic, where he was a producer and head of operations for the company which focused on building a platform for VR generated content. Hailing from the independent filmmaking, Caleb has spent the last 10 years producing and creating content for TV, Film and digital platforms. He has worked for industry vets like Effie Brown, Vanessa Coifman, Jon Avnet and Rodrigo Garcia.

Aside from working in production, Caleb enjoys working in business development to help smaller companies enjoy a successful and steady growth in their business venture.