Expanding Access to Black, Diverse, and Female-Driven Filmed Content Originating From the US, Africa, the UK, and Countries Around the World
Based in Los Angeles, CA, Flourishing Inc. is a distribution, sales and production company
founded in January 2016. The company made its domestic debut at the 2016 Sundance Film Festival and its international debut at the 2016 Berlin International Film Festival and European Film Market (EFM). Previously having worked in feature acquisitions at Paramount Pictures, the experience inspired its founder to begin a film distribution and sales business to complement her production roots.
The intent of Flourishing Inc. is to expand access to Black, diverse, and female-driven filmed content originating from the US, Africa, the UK, and countries around the world. The company looks to identify strong, well-written, and well-directed stories, target and market to specific global audiences in their respective territories, and offer all available rights to well-established, as well as new distribution companies and outlets with creative and innovative distribution structures.
As a production, distribution, and new media company, we reflect the lives and voices of the underrepresented and underestimated in real-time by creating, producing, curating, and licensing content. We capture these voices and foreground their messages free to be loud, bold, and unapologetic. When communities have worn the mask for far too long, we are here to broadcast their messages to the world.
CEO & FOUNDER
Efuru Flowers is the founder of Flourishing Inc., a Los Angeles-based distribution, sales and production company focused on developing and advancing media that can effect change.
Since the company’s founding in 2016, among her distributed titles are features, series, shorts, and documentaries that have screened at global festivals including Sundance, Berlin Film Festival, Tribeca, Cannes, Hot Docs, BlackStar Film Festival, MoAd (Smithsonian), ABFF and Toronto International Film Festival.
Efuru began her career working for the late film director, screenwriter, and producer John Singleton at his company, New Deal Productions. This opportunity ignited her passion for film as both an art form and a vehicle for change and paved the way for her success as a creative collaborator with filmmakers and talent. New Deal is also where she made formative connections and began building her extensive network of professional peers in sales, distribution, finance, and production.
The impetus for Flourishing Inc. galvanized at Paramount Pictures, where Efuru worked in Feature Acquisitions. She recognized a significant gap in the market when it came to representation, sales, production, and distribution of film and video material created by and about BIPOC and other underrepresented communities.
In 2020, with the COVID pandemic and people of conscience demanding an end to white supremacy, Flourishing Inc.'s production arm has ramped up to offer companies and organizations socially and politically driven content that engages followers and supporters around mission-critical goals. A recent project for Black Women Rally For Action revealed first-person accounts of discriminatory practices in healthcare services for women of color who contracted COVID in Los Angeles County.
Efuru is a founding member and chair of Black Women Rally For Action – Los Angeles, a 501(c)(3) community organization dedicated to advancing health, economic, and social equity for all Los Angeles County Black women through direct action. She also sits on the Board of the UCLA-UC Irvine UC END DISPARITIES Center Community Action Board (CAB)
Black Women Rally